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How does a company go from 3 machines to 4 plants?

That’s easy: Delivering on a vision.

Bill Runzel IV started Lake Cable in the 1990’s on the west side of Chicago with just 3 machines for making wire – and a total of four people. Fortunately, Bill had quite a few things going for him during those humble beginnings.

For one, he comes from a family that’s been in the wire business for over 100 years and 4 generations. So let’s just say he knew a thing or two about how to make great wire.

Second, he knew that he wouldn’t be the most trusted name by being the biggest name in the industry. He would have to innovate in ways other makers of wire and plants couldn’t. It was no small order:

  • He’d have to be faster, offering the shortest lead times in the industry
  • He’d have to deliver more consistently than anyone
  • He’d have to have a process that would outsmart traditional manufacturing
  • He’d have to hire the best people and cross-train them
  • He’d have to implement a system to eliminate project guesswork
  • He’d have to cultivate relationships with customers by guiding them, not merely serving them.