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Privacy Policy

Effective and Last Updated: July, 2022

 

Lake Cable, LLC and its parent, subsidiaries and affiliates (collectively and individually, “Lake Cable,” “We,” “Us” or “Our”) respects your privacy. In addition to providing numerous privacy features, Lake Cable has created this Privacy Policy in order to demonstrate in writing Our firm commitment to privacy. In particular, this Privacy Policy describes Our privacy practices with regard to information about you that could reasonably be used to identify you personally or that is associated with information that identifies you (“Personal Information”).

Please take a moment to review the terms of this Privacy Policy. Please note that certain features or services discussed in this Privacy Policy may not be offered on the Site at any particular time.

 

Scope of this Policy

This policy applies to the Site at www.lakecable.com and any related sites operated by Lake Cable that post a link to this Privacy Policy (collectively “the Sites”) and to information We collect on the Sites, and in e-mail, text and other electronic messages between you and the Sites.  It is Lake Cable’s policy to comply with applicable data protection legislation and regulations (“Applicable Law”). This regulates the processing of Personal Information relating to individuals and grants various rights in respect of that personal data. The Sites contain links to or from other websites or third parties over which We have no control.

Lake Cable processes Personal Information as a Controller as defined in the General Data Protection Regulation (“GDPR”). The Controller is the entity (or legal person) with whom you provide your Personal Information and which determines the purposes and means of the processing of Personal Information.  A Processor is the entity (or legal person) that processes the Personal Information on behalf of a Controller. 

Lake Cable is not responsible for the privacy policies, content or practices of third parties or other websites to which you choose to link from the Sites or for whom you submit or otherwise provide your Personal Information. We encourage you to review the privacy policies of those other websites and third parties so you can understand how they collect, use and share your information.

 

Type of Information We Collect

We collect Personal Information only if required to provide Our services, fulfill Our legitimate purposes and/or comply with Applicable Law.  We collect the following general types of information about you when you provide it to Us directly or visit Our Sites:

  • Personal identifiers, such as a real name, alias, postal address, unique personal identifier, IP address, email address, account name, or other similar identifiers;
  • Any information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information, not including publicly available information that is lawfully made available to the general public from federal, state, or local government records.
  • Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
  • Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with an internet web site, application, or advertisement;
  • Audio, electronic, visual, thermal, olfactory or similar information;
  • Geolocation data; and
  • Inferences drawing from any of the information above to create a profile.

 

How Information is Used

Personal Information may be disclosed to trusted persons working together with Lake Cable if they are involved in the completion, delivery or customer support of the goods and/or services ordered.  Examples include third parties who assist in hosting Our web servers (such as, but not particularly, Amazon Web Services), analyzing data, providing marketing assistance, sales tracking and providing customer service. We also may share aggregated anonymous information about visitors to the Sites with third parties so that they can understand the kinds of visitors to the Sites and how those visitors use the Sites. 

By logging into the Sites, or expressly opting in when presented with choices, you have consented for Us to use your information, subject to local law, in at least the following ways: to create a profile for you based on information that you have provided to Us; to contact you about any updates to the Sites’ informational and service-related communications, including important security updates; to provide you additional communications, information, and promotions such as newsletters; to provide the services requested by you or to fulfill the purpose for which you provide it; in other ways We may describe when you provide the information or later consent; to enable you to provide feedback, to contact Us and for Us to respond to you; and to generate internal reports about the use of Our Sites.

We disclose information if legally required to do so or if requested to do so by a governmental entity. Because Lake Cable is a US company and information collected on Our Sites is stored in whole or in part in the United States, the information will be transferred to the United States and become subject to U.S. law. By using the Sites, you consent to this transfer.

We may disclose and transfer such information to a third party who acquires all or a substantial portion of Lake Cable’s business, whether such acquisition is by way of merger, consolidation or purchase of all or a substantial portion of Our assets. In addition, in the event Lake Cable becomes the subject of an insolvency proceeding, whether voluntary or involuntary, Lake Cable or its liquidator, administrator, receiver or administrative receiver may sell, license or otherwise dispose of such information in a transaction approved by the court.

We will not disclose such information to third parties to market their products or services to you.

In each of these situations, the recipients of your data may potentially be located in countries whose data protection legislation is different from your country. If you are a resident in any EU member state, for example, you must be aware that the EU authorities do not generally consider that the regulations of non-EU countries ensure an adequate or equivalent level of protection as compared to the EU data protection regulations.

Our collection, storage and use of Personal Information, and the processing by a Processor of Personal Information, shall be governed by the Privacy Policy and, for residents of EU member states, the GDPR.

 

Changes/Modifications

You may have access to, review, correct, update, restrict the use of, change or delete your account profile information or other Personal Information with Lake Cable at any time. Such steps may be done by logging into the Sites or customer portal and following the instructions therein, if available, or by contacting Lake Cable by clicking here.  You also may obtain, upon request, the Personal Information you provided to Us in a structured, commonly-used and machine-readable format. Before providing you with a copy of your Personal Information or correcting, updating or deleting such information, We reserve the right to verify and authenticate your identity and the Personal Information to which you have requested access.

If you delete or close your account or account profile information with Lake Cable altogether, Lake Cable may retain an archival copy which is not accessible by you or third parties on the Internet. The archival copy is retained only for as long as Lake Cable reasonably considers necessary for audit and record purposes. We will retain logs, demographic, indirect, and statistical information about you and keep an archival copy of this information in an anonymous form. We will also retain aggregate anonymized information.  If your Personal Information was previously accessed by others using Our Sites, We are not able to delete the information or copies thereof from their systems.

 

How Long We Keep Personal Information

Typically, We keep Personal Information for the length of any contractual or business relationship and, to the extent permitted by applicable laws, after the end of that relationship for as long as necessary to perform purposes set out in this Privacy Policy, to protect Lake Cable from legal claims and administer Our business.  Please note that when We no longer need to use Personal Information or have been instructed to delete it, We will delete or segregate it from Our systems and records or take steps to anonymize the data unless We need to keep it longer to comply with a legal or regulatory obligation.

 

Other Important Information

 

Security

You are responsible for ensuring that your log-in credentials (such as your user name and password) are kept confidential. Lake Cable has implemented technical and organizational measures designed to secure Personal Information from accidental loss and from unauthorized access, use, alteration or disclosure. Notwithstanding such measures, the Internet is an open system and We cannot guarantee that unauthorized third parties will never be able to defeat those measures or use Personal Information for improper purposes. Please consider this prior to submitting Personal Information to Us via the Sites.

We also use cookies and web beacons to administer Our Sites and deliver a personalized experience. For additional detailed information on each of these, please see below.

 

Children’s Privacy

The Sites are not intended for children under 16, and Personal Information from children under 16 will not knowingly be collected. Children’s privacy is a serious matter and parents are encouraged to play an active role in their children’s online experience at all times.

 

Use of Cookies, Web Beacons, and JavaScript

*Cookies: Lake Cable uses “cookies” to help personalize and maximize your online experience and time online. A cookie is a text file that is either stored in your computer’s memory temporarily or placed on your hard drive by a Web page server. Most cookies expire after a defined period of time or you can delete cookie files stored on your computer any time. While most Web browsers are initially set up to accept cookies, you can reset your Web browser to refuse cookies or to indicate when a cookie is being set. However, if you choose to decline cookies, that may hinder performance and negatively impact your experience on the Sites.

We may allow third party cookies as part of online advertising campaigns to determine and track site traffic landing from affiliated websites or Lake Cable’s advertising banners that have been placed on the websites of third parties.

*Web Beacons: Lake Cable’s Sites may also contain electronic images known as Web beacons (sometimes called single-pixel gifs) that allow Us to count users who have visited those web pages.  Because Web beacons are the same as any other content request included in the recipe page, you cannot opt out or refuse them. However, they can be rendered ineffective by either opting out of cookies or changing the cookie setup in your browser.

Lake Cable uses analytic services providers (“Analytic Companies”) in order to improve Our services, user experience and analyze how the Sites are used.

 

Opting Out

Lake Cable does not use your Personal Information to send communications that are unrelated to your use of the Sites nor does it sell or provide your information for third party marketing.  Please note that Lake Cable is not responsible for how third parties utilize the information that you provide them through use of the Sites.  In the event that you receive any communications unrelated to your transactions and do not desire to receive any such communications, please follow the opt-out or unsubscribe link or instructions included in the e-mail correspondence or send your request to opt or click here. It may be necessary to contact affiliates, business partners or other third parties directly in order to cease receiving communications from those third parties.

Please note that these opt-out or unsubscribe options do not apply to communications relating to the administration of services, contracts, support or other administrative and transactional notices, where the primary purpose of these communications is not promotional in nature.

 

Your European and California Rights

We do not share Personal Information with third parties for their direct marketing purposes unless you affirmatively agree to, or opt in to, such disclosure. California customers may request further information about Our compliance with California laws by e-mailing us here. Please note that We are only required to respond to one request per customer each year, and We are not required to respond to requests made by means other than through this e-mail address.

For California residents, click here to learn how We process information in accordance with California law.

In accordance with Article 77 of the General Data Protection Regulation, Europeans also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or of an alleged infringement of the GDPR.

 

Third Party Interaction

As a user of the Sites, you may interact with, purchase goods and/or services, or participate in promotions of advertisers, members, partners, or sponsors showing their goods and/or services on the Sites. Unless otherwise stated, any such interaction, purchase or promotion, including the delivery of and the payment for goods and/or services, and any other term, condition, warranty or representation associated with such correspondence, purchase or promotion, is solely between you and the applicable third party. You agree that Lake Cable, its subsidiaries, affiliates, officers, agents, co-branders or other partners, and employees have no liability, obligation or responsibility for any such interaction, purchase or promotion between you and any such third party.

 

Changes to the Privacy Policy

Lake Cable reserves the right to modify or amend this Privacy Policy at any time and for any or no reason. Lake Cable will notify you about any significant changes to the Sites by providing a prominent notice on them. The changes will be effective as of posting on the Sites. Your continued use of the Sites following the posting of changes indicates your acceptance of these changes.